ABOUT

Since being assigned to the pulp and paper department of a Japanese trading company in 1998, Keisuke Takizawa has been involved with various products in the pulp and paper industry. From afforestation projects and the chips, recycled paper, pulp, printing paper, linerboard, newspaper paper, tissue base paper produced by those projects, to household paper products packaged in boxes and sold in supermarkets, he has handled all pulp and paper products from upstream to downstream, operating not only in Japan but also in markets worldwide, including South America (Brazil), North America (Canada and the U.S.), Europe, China, Southeast Asia, and South Asia.

Fascinated by the tremendous potential of the rapidly growing Chinese market, he left the Japanese trading company in 2010 and established SINO PAPER LIMITED in Hong Kong. Since then, he has deepened transactions with pulp and paper companies across China, from the northern to southern regions, and has built a strong foundation in Guangdong Province’s pulp and paper industry.

In 2019, a representative office was established in Ho Chi Minh City, Vietnam. In addition, relationships with customers in Southeast and South Asia, including Indonesia, India, and Thailand, have deepened, and now more than half of the company’s business comes from markets outside China.

In 2021, a local sales company for paper products was established in mainland China, enabling inventory and sales operations in the rapidly expanding Chinese market. In the future, liaison offices will also be set up in Thailand, Malaysia, and India to quickly build trust with local customers in these growing markets.

The SINO PAPER LIMITED team is young and ambitious, capable of responding quickly to the fast-changing global pulp and paper market. In every market worldwide, we will continue to pursue our business based on the belief of “being honest, following the rules and acting in a clean and fair manner, and conducting transactions that contribute to the environment.”